Privacy policy

This Privacy Policy explains how LINEARITY LLC, a company registered in Delaware, USA, with its principal office at 651 N Broad St, Ste 201, Middletown, DE 19709, USA (“Linearity,” “we,” “us,” or “our”), collects, uses, shares, and protects the personal information of individuals who visit, browse, or make purchases through our website www.thelinearity.com (the “Website”), or otherwise interact with us.

We are committed to protecting your personal data in compliance with applicable privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the General Data Protection Regulation (GDPR), and the U.K. Data Protection Act 2018.

By accessing or using our Website, you agree to this Privacy Policy.

We may collect, use, store, and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data: Includes first name, last name, username or similar identifier.

• Contact Data: Includes billing address, shipping address, email address, and telephone numbers.

• Financial Data: Includes payment card details and bank account information processed by our secure payment providers.

• Transaction Data: Includes details about payments to and from you and other details of products you have purchased from us.

• Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

• Profile Data: Includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.

• Usage Data: Includes information about how you use our Website, products, and services.

• Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity.

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so.

We do not sell your personal information. We only share it as necessary to operate our business, including with:

• Service Providers: such as Shopify, Inc. (our e-commerce platform), payment processors, shipping carriers, and marketing partners who act on our behalf.

• Professional Advisers: including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.

• Legal Authorities: when required to comply with applicable law, a legal process, or to protect our legal rights.

All service providers act under confidentiality agreements and data protection safeguards.

As a global brand, we may transfer, store, and process your information with partners and servers outside your country, including to the United States. Where required for E.U. and U.K. users, we rely on legal safeguards such as Standard Contractual Clauses (SCCs) to ensure your data remains protected to the same standard.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We limit access to your personal data to those employees and third parties who have a business need to know.

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

• Order and transaction data: Retained for up to seven (7) years.

• Marketing data: Retained until you withdraw consent.

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please see the Glossary section to find out more about these rights:

• Request access to your personal data.

• Request correction of your personal data.

• Request erasure of your personal data.

• Object to processing of your personal data.

• Request restriction of processing your personal data.

• Request the transfer of your personal data.

• Right to withdraw consent.

To exercise these rights, please contact us at support@thelinearity.com

This section provides additional details about the personal information we collect about California consumers and the rights afforded to them under the California Consumer Privacy Act (CCPA).

You have the following rights:

• Right to Know and Access: The right to know what personal information we have collected about you, including the categories of information, sources, purposes for collection, and categories of third parties to whom we have disclosed it.

• Right to Delete: The right to request the deletion of your personal information, subject to certain exceptions.

• Right to Opt-Out of Sale/Sharing: The right to direct us not to "sell" or "share" your personal information. We do not sell personal information in the traditional sense, but we may "share" it for cross-context behavioral advertising. You can opt out via the link on our homepage.

• Right to Correct: The right to request the correction of inaccurate personal information.

• Right to Non-Discrimination: You will not receive discriminatory treatment for exercising your privacy rights.

To exercise any of these rights, please contact us at support@thelinearity.com

We use cookies and similar tools to enable Website functionality and enhance your browsing experience. You can manage your cookie preferences through your browser settings or the “Manage Cookies” link on our site. For more information, please visit www.allaboutcookies.org.

We may use third-party tools (e.g., Google Ads, Meta Ads) to show you personalized advertisements. You can opt out of targeted advertising using these links:

• Facebook: https://www.facebook.com/settings/?tab=ads

• Google: ://www.google.com/settings/ads/anonymous

Our Website does not currently respond to “Do Not Track” browser signals.

Our Website is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16.

We may update this Privacy Policy periodically. The latest version will always be posted on this page with an updated “Effective Date.”

For any questions, requests, or complaints, please contact:

LINEARITY LLC

Address: 15175 BARDWELL LN FRISCO, TX 75035

Email: support@thelinearity.com

LAWFUL BASIS

• Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience.

• Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

• Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

• Consent means any freely given, specific, informed, and unambiguous indication of your wishes by which you, by a statement or by a clear affirmative action, signify agreement to the processing of personal data relating to you.